The 5 circles in the CI symbolize the 5 oceans while the hexagon represents 6 continents. Thus, it refers to the will to move forward towards Number 1 product and Number 1 quality as part of the initiative to growth into a global company across 5 oceans and 6 continents. It represents BoBoo Person, succeeding the spirit of ancient peddlers to deliver the products that the customers desire, anytime, anywhere.